Many brands are now getting involved with social games to boost reach, interaction and even revenues.
Tesco had steadily built the number of ‘likes’ on its official Facebook page and was keen to boost engagement within the community. We designed and built a game – Delivery Dash – to sit within the Facebook framework, using Facebook Connect functionality to personalise the gameplay to make it more ‘personal’.
In the first month after launch, with no outside media support, the game was played 150,000 times, with some community members playing for it for over 30 hours!
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Case Study: Tesco