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Download: How to value social media advocacy

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How not to treat brand advocates: Nutella hands cease and desist to World Nutella Day site http://t.co/4NNov0jgNR (via @boingboing)

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Yomego is a specialist agency. We track the latest trends and technologies. Our full-time Research & Insight, Monitoring, Community Management, Social Build and Activation teams will work with you to harness the full potential of social channels.

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