| Weekly position | Game | By | Reach | Recency | Satisfaction | Recency | Overall | ||
|---|---|---|---|---|---|---|---|---|---|
| 1 |  |
 |
Farmville | Zynga | 78.74 | 68.65 | 59.37 | 61.11 | 66.24 |
| 2 | |
 |
Cafe World | Zynga | 57.49 | 67.79 | 60.71 | 61.42 | 61.85 |
| 3 | |
 |
Mafia Wars | Zynga | 68.67 | 58.50 | 58.32 | 60.88 | 61.59 |
| 4 | |
 |
Fifa Superstars | Playfish | 16.48 | 25.53 | 71.00 | 73.53 | 46.63 |
| 5 | |
 |
Hotel City | Playfish | 14.56 | 16.78 | 68.01 | 77.55 | 44.22 |
| 6 | |
 |
Restaurant City | Playfish | 26.20 | 28.23 | 50.63 | 50.66 | 39.93 |
Social Media Reputation (SMR) League Tables
Every fortnight, we will be focussing on a different sector and plotting the Social Media Reputation (SMR) scores of the major players. The index – provided by social media agency Yomego – attributes a score, out of 100, by combining metrics for ‘reach’ and ‘satisfaction’. The number of mentions and their sentiment is gauged in context with the sector and the brand’s two nearest competitors.
Sector: Social Gaming
For our inaugural table we pitched the two social gaming giants - Zynga and Playfish - against each another. We tracked the social media reputation scores for three of each company’s biggest titles to reveal a few surprising insights.
Farmville, Zynga’s flagship release, achieved a heavyweight SMR of 66.24 although the game’s reach score is on the wane. This correlates with reports that Farmville’s user base has been on the slide in recent months. (Perhaps users are finally tiring of asking their friends for more fertilizer?)
The Playfish games scored nearly 20% below the three Zynga games on average although reach and satisfaction scores for all three of the former’s titles are actually on the increase, with “Fifa Superstars” showing the greatest monthly boost (6%).
Zynga continues to report impressive user numbers, buoyed by the launch of FrontierVille. With huge sums being spent on virtual goods in social games ($300m in 2009), the battle for hearts and mind (not to mention micropayments) is likely to intensify and Zynga should keep a close eye on Playfish and its social media marketing to keep its nose in front.
