"Bienvenido al mundial de toques!" as they say in Barcelona, or ‘Welcome to Ladbrokes World Cup Keepy-Uppy’ game, if you’re from Barnsley.
To help drive betting interest on Ladbrokes.com around the World Cup, we designed and built a simple, but eminently addictive, football game for the client’s teams in the Spain and the UK. The game was equipped with all the social tools to encourage players to seed it social media sites and invite friends to play along.
"The key with this game was its accessibility – easy to understand, easy to play and easy to share. Its design and mechanic is cleverly themed around events in South Africa – even down to the sound effects. The leaderboard appeals to the competitive nature of the average football fan, whether they’re here or in Spain"
Peter Rostron, Commercial Development Manager, Ladbrokes
Results
In the first week, with limited marketing support, the English-language version of the game received 20,000 plays, with an average dwell time of six and a half minutes.
Steve Richards, MD at Yomego:
"Social games are now part of the fabric in most social media marketing strategies. If the design is compelling and the mechanic is addictive, and it’s easy to share with friends and colleagues in social spaces, results can be astounding."