London Business School
The Coller Institute of Private Equity is a division of the London Business School. Having planned, designed and built the Institute’s website, we used our exclusive SMR service to analyse relevant opinions and comments in social spaces, track trends and provide recommendations to help boost reach and drive engagement.
"The SMR service is a useful tool to track performance of our social media pages against our competitors and identify areas of improvement."
Hans Holmen, Executive Director, Coller Institute of Private Equity, LBS
The SMR service also provides an SMR score - a popularity benchmark, out of 100, which aggregates ‘reach’ and ‘customer satisfaction’. Over time, this is a useful way to track progress, especially as comparative scores are also provided for named competitors.
SMR clients have access to a customisable online dashboard which tracks the stats in real time. Daily alerts highlight opportunities or flag possible threats so remedial action can be taken.
A representative sample of the automated sentiment data is validated by our human team and once a month, an SMR report is uploaded which identifies current trends, highlights representative comments and shares learnings from competitors. It also spotlights key influencers and provides a prioritised series of recommendations aligned with the client’s wider marketing activities.
Twice a year, the SMR scores for the world’s biggest brands are calculated and every fortnight, SMR scores for a different industry sector are revealed on the New Media Age website.
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