Great news for Yomego and our client Morrison Bowmore Distillers last night, as we took home the ‘Best use of YouTube’ gong at the SomeComms awards!
The award was for our Auchentoshan Switch campaign, which promoted the whisky brand to Britain and America's trendiest bartenders. These 'mixologists' created YouTube tutorials to enter and win a chance to 'switch' for a fortnight at either the best bar in New York (for the UK's bartenders) or the best bar in London (for the Americans). The campaign achieved some great results and we're so pleased that it's been recognised by these fantastic awards.
Needless to say, we’re pretty chuffed. Thanks SomeComms!