As an avid believer of the power of social media in sport (cue shameless plug of my previous blog post), the news that the top two picks in last week’s NFL draft will hold G+ hangouts with selected fans of their new teams really excites me.
The NFL is renowned for its excellent approach to social media, so it’s no surprise that it would be the first sporting body to innovate on G+.
The Indianapolis Colts have confirmed that its eight lucky fans will be ‘hanging out’ with Stanford quarterback Andrew Luck; with the Washington Redskins fans likely to be hanging with Baylor quarterback Robert Griffin III.
A great way to reward and engage with loyal fans - good job NFL!
From Insight Executive John Paul Fox @johnpaulfox #YomegoSocial