Agencies and brands from around the world are constantly trying their hardest to make themselves or their clients stand out in social. Here’s a collection of the latest campaigns that we’ve been saving to our favourites bar here at Yomego…
1. The Generous Store by Anthon Berg chocolatiers
Anton Berg opened a popup chocolatier for one day, called The Generous Store. The difference here was that no money would change hands: this was the first store where customers would pay for goods with promised good deeds. A great piece of work that spread fantastically on social and which of course, portrayed the brand in a very positive light.
2. Carling Black Label Cup
South African football fans were given the chance to control the destiny of two of SA’s biggest teams, the Kaiser Chiefs and the Orlando Pirates. They chose the teams and controlled pitched side team management via mobile and social – with the campaign creating mobile experiences that worked across a range of handsets, not just smartphones. A great way to absorb fans.
3. Nike Black Mamba
Analysing Twitter chatter which would ‘open’ locked parts of the site.
Kobe Bryant, or his epithet, Black Mamba is one of the most famous basketball players in the world. To track his popularity, Nike developed a unique algorithm that would track his Mamba nickname. During games, if he scored or did something that would make the twitter community react, the Nike Mamba site would react. After set amounts of tweets, locked areas of the site would open, design would change, exclusive video would be available and more. A great way to incentivise already passionate fans to promote him more to gain a reward.
4. The Camry Effect
The ultimate way to sell is through honest, transparent testament. Perennially popular US car brand Camry set out to achieve this through a site which would update everyday with more and more stats and testimonies left from current and past Camry owners. They could recreate their car from a selection of old and new models and customise it to match their own. They could add their stories of past experiences and share memorable stories. The sharing was just the start as the social campaign migrated into TV and other channels. A great campaign that showed real, tangible results – right through to sales leads.
5. Israeli Anti Drug Authority
Drugs Set Your Timeline was a campaign using a fake profile on Facebook. It portrayed a fictional character, Adam, and displayed a split profile documenting his life. One showed his life of drug use side by side with a life of sobriety.
A really powerful method of showing the horrific effect drug use can have on everyday life. Unfortunately, this campaign only lasted 8 days as it breached Facebooks rules on fake profiles, but it generated all the buzz it needed.
What are your memorable campaigns? Any that have stuck out for you, leave them in the comments below.
From Senior Designer Chris Casey @YomegoSocial #YomegoSocial