Yomego - The Social Media Agency

After an early look at Nike’s Find Your Greatness campaign, which I blogged about last week, it appears the sporting giant has once again upped the ante with its ‘almost ambush’ marketing. Again, nothing breaks the rules – but it does sail close to the wind.

I must confess, before I blog about Nike’s guerrilla greatness, that I am a huge fan of all things Nike. Not necessarily all the clothing, I’m not the type to walk about the streets in tracksuit bottoms and a hooded top, but certain aspects of the brand really appeal to me. The key aspect of all this is Nike’s advertising and marketing, which continually gets it spot on.