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    Is there such thing as the Perfect Tweet?

    Friday May 3, 2013

    You’ve probably seen plenty of articles about the ‘perfect‘ tweet: when to post it, the number of characters, the perfect place for the link, when you should tweet it yadda yadda yadda. But is there actually such thing as the perfect tweet? When you see a tweet do you mentally breakdown its content, perhaps subconsciously, making you more likely to click or more likely to retweet?
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    How do you find your target audience online? 4 Tips.

    Thursday April 4, 2013

    [Brandwatch guest post] It’s all very well and good knowing how to create the perfect tweet or which kind of content works best on Facebook, but all that knowledge is completely pointless if you are pushing your content out to the wrong people or, worse, no one...
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    How to choose which social networks to use

    Friday January 25, 2013

    [Brandwatch guest post] Everyone knows by now that social media can’t be ignored. And we have repeatedly read the ‘golden rules’ of being human, two-way conversation and so on.
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    The silent majority: Can lurkers add value to a community?

    Tuesday November 27, 2012

    [Brandwatch guest post] Recently, a discussion in an online community I am part of turned to the somewhat controversial topic of ‘lurkers’. Even in the most active and seemingly busy online communities, the vast majority of community members will be lurkers; those that read, yet never post. But can they be of value to the community too?
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    How has social media changed the meaning of ‘influence’?

    Wednesday October 17, 2012

    [Brandwatch guest post] What do you consider the word ‘influential’ to mean? In the past, those considered influential might have been, say, celebrities or politicians. The majority of ‘normal’ people would rarely be considered ‘influential’ in the grand scheme of things.
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