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    5 Brands Going Hyper for Hyperlapse

    Monday September 22, 2014

    You probably don’t know the exact number, but have a guess at the number social apps you have installed on your phone. Three? Four if you’re a Snapchatter?
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    The Perils of Positive Clicking

    Tuesday September 9, 2014

    Filters are everywhere these days online – Facebook, Google, Instagram and even now Twitter try to give us more of what they think we want. The way filters colour our online lives has recently been demonstrated in two parallel events on two different networks.
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    Ice Bucket challenge: Are charities freezing out traditional marketing?

    Thursday August 28, 2014

    Over the past couple of weeks, you might have noticed your Facebook newsfeed has been taken over by friends taking part in the ‘ALS Ice Bucket Challenge’: i.e. throwing buckets of ice cold water over each other, all in the name of charity.
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    [Share This]

    Friday August 22, 2014

    Do people actually read the articles that they share? This piece takes a look at our dwindling attention spans and how some companies are attempting to keep people engaged.
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    A look into Greggs, Google Bombing and Brand Management

    Wednesday August 20, 2014

    Greggs’ social media team had a pretty tough day of it yesterday. The popular high street baker appeared at first glance to have fallen victim to a high-profile ‘Google Bomb’, resulting in a mock version of their logo appearing in Google’s search results in the Knowledge Graph sidebar. How and why did this happen, and was this really the result of a deliberate ‘bombing’?
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