Tuesday June 10, 2014
In today's ‘always on’ culture, we continually find ourselves confronted with brand messaging on an hourly, if not minute to minute basis. In the space of just one hour, it's estimated that the average Londoner will experience over 130 adverts, from over 80 brands, with the total rising to anywhere upwards of 3500 messages in a single day. Our cognitive capacity simply cannot retain this level of input, meaning marketers must adapt their methods from the traditional ‘interruption’ paradigm to one of permission. This post will explore the area of blogger outreach as a mechanism to drive genuine brand engagement and advocacy within today’s complex online environment.
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