Friday July 25, 2014
Getting customer service right on social media is a tricky business. Unfortunately for companies the world over, unsatisfied customers are typically more likely to share their experience online than satisfied ones, meaning that doing nothing is simply not an option. With 31% of consumers in the UK turning to social media to complain, there’s a heck of a lot of angry voices desperate to be heard, making it more vital than ever for companies to provide exceptional service before their own customers press ‘unlike’ forever. So here are some essential tips for surviving the online cacophony of voices.
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