• Summary

    When social needs to be the heart of your campaign, not part of it.

    Wednesday April 29, 2015

    I’ve been in the business for two months now and my view of the role of social in an integrated campaign has already changed immeasurably. Coming from a background of full service digital agencies where social was always an extension to any campaign that was produced, my view was somewhat warped. The reality has hit me hard though over the last few weeks.
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    ELECTION SPECIAL: Who’s Winning the Battle for Hearts & Minds in Social?

    Thursday April 23, 2015

    The much anticipated UK General Election this year has been dubbed ‘the first social media election’, despite it playing a key role in the last campaigns five years ago.
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    Periscope Vs Meerkat – Who will win the battle of the live streaming apps?

    Wednesday April 8, 2015

    Last month saw the launch of two new apps which have the potential to take the social media world by storm. Both allow users to stream live video in real-time from mobile devices. Currently only available on iOS but coming soon to other operating platforms, both have been a big hit but which one is likely to prevail in the medium term? Or could both have a role to play in the future?
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    Is measurability getting in the way?

    Wednesday February 18, 2015

    Strange question, I know, but it’s one that has bugged me for quite a while now. As a client services director I get access to numerous clients and prospective clients marketing departments and a theme persists throughout them all. The need to measure. Not just the need to measure the basics but the need to measure pretty much everything. Given the increased ability to gather stats on each campaign that is run online marketing teams are being given access to stats that they never dreamt of previously, and I have notice this has resulted in 2 distinct negative behaviours.
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    Some things are better left unsaid - 5 Tips to Help Brands Avoid Oversharing on Social

    Tuesday January 27, 2015

    We all have THAT friend who feels the need to post every single life update on their social accounts. Whether it’s food porn, #mylifeisawesome bragging, shopping sprees, holiday snaps or intimate couple’s moments - there really are no boundaries in social sharing anymore. But it’s not just our “friends” clogging up our timelines and news feeds – brands can be just as guilty.
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