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    Beme me up! The App that Aims to Kill Self-Consciousness in Social

    Wednesday July 22, 2015

    It’s time to say goodbye to self-conscious social! How much do we scrutinise what we share online? Casey Neistat, YouTube vlogger and overall social media celebrity, knows all about this as he spends hours watching himself back as he edits his daily vlogs. Along with his team, Casey has brought Beme – pronounced “Beam” – to life as a way to chip away at our perfected social selves, eradicating self-awareness on social thus putting you back in the moment.
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    Hottest News in Social this Week

    Thursday July 16, 2015

    Emojis are escaping from texts and WhatsApp to the wider world. Back in April, Instagram gave us the ability to use Emoji hashtags. This was a big thing in the Emoji/Social world, but it didn’t really hit off as expected.
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    #LoveWins – Make sure your social does

    Tuesday July 7, 2015

    Many of us use social to react to things happening around us, such as world events, TV and day-to-day life. However, more and more, we are beginning to see brands acknowledging these events with us, in order to create relevant and engaging content.
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    6 Simple Psychology Hacks to Boost Your Facebook Engagement

    Tuesday June 23, 2015

    This month, Facebook have started rolling out a news feed algorithm update which takes into account the time a user spends ‘looking’ at a story in their news feed. This update will have huge implications for brands on Facebook, as it now means that as well as fighting for likes, comments and shares, brands will be fighting for ‘eyeball-time’ in a world of increasingly savage scrollers. From now on, brands have to make sure that every piece of content counts.
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    When social needs to be the heart of your campaign, not part of it.

    Wednesday April 29, 2015

    I’ve been in the business for two months now and my view of the role of social in an integrated campaign has already changed immeasurably. Coming from a background of full service digital agencies where social was always an extension to any campaign that was produced, my view was somewhat warped. The reality has hit me hard though over the last few weeks.
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