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    Overtaking the Kardashians: The rise of the digital media celebrity

    Monday September 29, 2014

    Ordinary teens are becoming famous. They post videos doing ordinary things like walking on YouTube or Vine and get thousands of likes. To make matters worse, some earn twice my yearly salary from YouTube advertising in one month. As you’d expect, this has led to much hype in the media. And now, Hollywood, brands and music scouts are investing in teen, digital media celebrities. But why is this happening, and what does it mean?
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    Instagram Ads: Double Tap, or Double Standards?

    Friday September 26, 2014

    Instagram ads are coming to the UK, Canada and Australia, but what does this mean for users of the site, and does it risk switching off its loyal fans with this latest update?
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    Introducing the UK’s Largest Ever Blogger Outreach Study

    Thursday September 25, 2014

    We’ve been working with bloggers for over five years here at Yomego. In that time, innumerable web trends have come and gone, but the once humble blog has stood the test of time incredibly well. With blogs now representing one of the most important resources guiding consumer purchasing decisions, marketers simply can’t afford to ignore the influence of bloggers any longer.
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    5 Brands Going Hyper for Hyperlapse

    Monday September 22, 2014

    You probably don’t know the exact number, but have a guess at the number social apps you have installed on your phone. Three? Four if you’re a Snapchatter?
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    The Perils of Positive Clicking

    Tuesday September 9, 2014

    Filters are everywhere these days online – Facebook, Google, Instagram and even now Twitter try to give us more of what they think we want. The way filters colour our online lives has recently been demonstrated in two parallel events on two different networks.
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