Tuesday June 23, 2015
This month, Facebook have started rolling out a news feed algorithm update which takes into account the time a user spends ‘looking’ at a story in their news feed. This update will have huge implications for brands on Facebook, as it now means that as well as fighting for likes, comments and shares, brands will be fighting for ‘eyeball-time’ in a world of increasingly savage scrollers. From now on, brands have to make sure that every piece of content counts.
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