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    Is measurability getting in the way?

    Wednesday February 18, 2015

    Strange question, I know, but it’s one that has bugged me for quite a while now. As a client services director I get access to numerous clients and prospective clients marketing departments and a theme persists throughout them all. The need to measure. Not just the need to measure the basics but the need to measure pretty much everything. Given the increased ability to gather stats on each campaign that is run online marketing teams are being given access to stats that they never dreamt of previously, and I have notice this has resulted in 2 distinct negative behaviours.
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    Some things are better left unsaid - 5 Tips to Help Brands Avoid Oversharing on Social

    Tuesday January 27, 2015

    We all have THAT friend who feels the need to post every single life update on their social accounts. Whether it’s food porn, #mylifeisawesome bragging, shopping sprees, holiday snaps or intimate couple’s moments - there really are no boundaries in social sharing anymore. But it’s not just our “friends” clogging up our timelines and news feeds – brands can be just as guilty.
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    Acknowledge or ignore; what should you do when crisis hits your social media channels?

    Tuesday January 20, 2015

    Customer complaints are not a recent phenomenon; consumers have always had the right to speak their mind regarding their experiences of dealing with businesses. In days gone by however, the channels through which to do so have been clumsy, clandestine and time-consuming.
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    Yomego’s Top 5 Social Media Predictions for 2015

    Thursday December 18, 2014

    Can you believe it's the end of another year already? 2014 has made for an exciting year in the world social media and for the team here at Yomego. We’ve seen...
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    Sociable Fashionistas

    Tuesday December 2, 2014

    High-end fashion has a long history of exclusivity, closed doors and secrecy. Images from the world’s Fashion Week shows would land an achingly-slow 24hours later for the public, shared through the lenses of world-class photographers and high-end glossies. This is all a changin’ as luxury brands hop on the social media stage; Pinning, Tweeting and Filtering their daily doings. Burberry and Anthropologie are but a few of the big-hitting brands who have opened their doors to the general public and got social.
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