Workshops
No two workshops are the same - they are tailored to your specific needs.
- Current status audit – what’s being said, what you’re currently doing in context alongside competitors in your sector
- Highlight relevant case studies inside and outside your sector to reveal best practice
- Brainstorm and align objectives and KPIs with other measures of marketing effectiveness
- Discuss content plan and delivery of outputs – how do we deliver the right content to the right people at the right time
- Investigate how to integrate social strategy into all relevant business areas, from marketing to customer service, to maximise
opportunities and manage threats
- Define and prioritise deliverables
- Discuss and define roles and responsibilities – internal and external – to maintain consistent responsiveness in the social
channels. Empower those best placed to add value
- Identify staff requirements, from executive briefings and staff policy guidelines, to best practice guides, crisis plans and access to
monitoring information
- Highlight monitoring strategy and define the content of the SMR
online dashboard and analysis reports which highlight trends, spotlight representative comment, and reveal a prioritized list of recommendations in tune
with your wider business objectives
- After the workshop, we write up a Strategy document which plots a clear roadmap to deliver visible short-term benefits as well as
significant long-term growth.
The workshop is attended by all relevant stakeholders, from the marketing department and beyond, with input from front-line staff
and customers, as appropriate. It usually last half a day and include preparation and a strategy road-map written-up afterwards by our
specialist team.
Case Study: Scholl