Reputation Monitoring and Improvement
Social monitoring tools are ubiquitous. They deliver stats galore, but very few add relevant value.
Our proprietary Social Media Reputation (SMR) service provides comprehensive tracking from 29,000 social spaces via
Alterian SM2, but it also delivers:-
- a benchmark popularity score, out of 100, using a credible metric which equates reach against customer satisfaction.
Scores are also provided for your designated competitors.
- customised online dashboard which tracks the stats that matter to you in real time
- daily alerts from our Research & Insight team, to highlight opportunities or highlight possible threats so remedial action can be taken
- human validation of sentiment: the best automated sentiment systems are only 60% accurate. Our experts check a representative sample
of the sentiment around your brand, focussing on comment from key influencers, to boost this accuracy up to approximately 80%
- regular analysis report – usually once a month, the report is uploaded to the app. This identifies the current
trends around your brand, highlights learnings from your competitors, spotlights sample representative comments, showcases relevant
key influencers and provides a prioritised series of recommendations aligned with your wider marketing activities.
More details of our SMR service, and access our league tables including the Top 50 Brands in Social Media revealed with New Media Age,
is available at mysocialmediareputation.com.
Usually once every quarter, we conduct a strategy review to plot progress against KPIs. Key learnings from the SMR reports are discussed
with stakeholders and the strategy is refined accordingly.
Case Studies: Coller Insitutue of Private
Equity | SQA