Social Advertising - Planning and Buying
For brands looking to venture into the realm of advertising on social platforms, working with a specialist agency will help
you to negotiate the minefield and deliver value for money.
For example, Facebook’s self-service ad purchasing system can prove cumbersome if you want to test multiple creative options and refine the
campaigns around the ads that perform best. Working in collaboration with AdParlor, Yomego’s expert targeting and placement service helps you
maximise the reach and longevity of your budget. Key features of our service include:
- Bidding Strategies, saving you between 50%-90% on traditional Facebook adverting spend.
- Thousands of variations of an ad can be created and uploaded in minutes.
- Deeper statistical insights than those available via the Facebook ad purchasing system. For example, our keyword analysis feature identifies the top performing keywords in each ad.
- Conversion Tracking.
- Access to a real-time ad management dashboard.
- Partnership with Getty Images, allowing use of their images at a heavily discounted rate.
- Niche targeting capabilities.
- Complex algorithm to eliminate campaign fatigue.
- Extensive cost structure
- CPC
- CPM
- CPC OPTIMISED
- CPA
- CPF
- Creative rotation.
- Multivariate and target testing.
Yomego can also advise around how to plan your campaign across multiple social platforms, including LinkedIn, Twitter, forums and beyond,
to reach the right people in the right place at the right time.