Policies Guidelines & Toolkits
‘How to’ guides tailored to your business. These typically comprise:-
- How to design and build your official social presences
- How to manage your social media community – practical tip and guides
- How to devise, manage and execute an effective content plan
- How to drive engagement on social channels
- How to identify and drive advocacy from key influencers
- How to optimise reach using tools, outreach and online PR
- How to get the best from Facebook, Twitter, LinkedIn
- How to manage a social media crisis – escalation procedures
- How to monitor social channels effectively and meaningfully
- How to share best practice with internal stakeholders
- How to integrate social strategies with the rest of your marketing activities, and your wider business
Case Study: Durex