Our mission is to work with clients to make sense of social.
With thousands of platforms, millions of daily interactions and a new technology revealed every day, it can be tricky to work out how to embrace
social channels to achieve your objectives.
So we aim to keep it simple; demystify the technology, uncover relevant ways to add value for your audience and reveal how social media can be
integrated seamlessly with the rest of your marketing strategy.
We then work with you to make it happen.
Our services have been packaged so you can cherry-pick those that suit your circumstances:-
Many brands are now getting involved with social games to boost reach and drive interaction as well as revenues.
In July 2011, we are proud to announce the launch of Horrible Histories World (HHW), an extension of the popular range
of books and a number of award-winning TV shows on BBC and CBBC.
HHW is the virtual world launched on the HuzuTech platform – a ground-breaking software engine that enables brands to create social games
at approx 10% of the cost previously.
So, branded social games, fully integrated with Facebook, are now a viable opportunity. We have worked with Horrible Histories to
plan everything from design and content to commercialisation. A typical deployment will take 14 months to break even after launch and the new
engine provides huge potential for brand owners to deliver significant incremental revenues.
Please contact us for further discussion.
Case Study: Horrible Histories World
No two workshops are the same - they are tailored to your specific needs.
- Current status audit – what’s being said, what you’re currently doing in context alongside competitors in your sector
- Highlight relevant case studies inside and outside your sector to reveal best practice
- Brainstorm and align objectives and KPIs with other measures of marketing effectiveness
- Discuss content plan and delivery of outputs – how do we deliver the right content to the right people at the right time
- Investigate how to integrate social strategy into all relevant business areas, from marketing to customer service, to maximise
opportunities and manage threats
- Define and prioritise deliverables
- Discuss and define roles and responsibilities – internal and external – to maintain consistent responsiveness in the social
channels. Empower those best placed to add value
- Identify staff requirements, from executive briefings and staff policy guidelines, to best practice guides, crisis plans and access to
monitoring information
- Highlight monitoring strategy and define the content of the SMR
online dashboard and analysis reports which highlight trends, spotlight representative comment, and reveal a prioritized list of recommendations in tune
with your wider business objectives
- After the workshop, we write up a Strategy document which plots a clear roadmap to deliver visible short-term benefits as well as
significant long-term growth.
The workshop is attended by all relevant stakeholders, from the marketing department and beyond, with input from front-line staff
and customers, as appropriate. It usually lasts half a day and includes preparation and a strategy road-map written-up afterwards by our
specialist team.
Case Study: Scholl
Half- and full-day workshops provide clients with a broader understanding of how to embrace the full potential of social channels
– and avoid the pitfalls. The content of the course is tailored to the client’s needs, but areas typically covered include:
- Scene-setting – overview of the growth and importance of social media with relevant examples from inside and outside of your sector
- Current status audit – what’s being said about your brand, where and by whom. Insight is pre-prepared using our Social Media
Reputation (SMR) monitoring and insight service
- Best practice guide – what are the successful doing right and what are the common mistakes
- Tactics - How to apply best practice for your business. How to join and influence relevant conversations
- How can the social strategy be integrated with your wider marketing strategy and with other parts of the business eg Customer Services?
- How should we manage ROI for your business?
- Identify staff requirements, from executive briefings and staff policy guidelines, to best practice guides, crisis plans and access to
monitoring information
- Practical training on how to use and roll out relevant social media tools across business practices
- Community management training – the do’s and don’ts of effective community management
Case Study: Durex
We know how to drive trail and engagement on Facebook. As specialists, we do it every day. To help you to define a relevant and effective strategy,
our expert team will typically:-
- Understand more about your objectives and other marketing activities
- Monitor what is currently being said inside and outside of Facebook
- Help to define a content plan – we need to know how we might migrate interest from one campaign to the next
- Define design and development requirements. We can design and build your brand’s Facebook presence and customise the functionality.
If it’s an offer, a competition, an app, a game, we can help you to design and execute the activity effectively
- Community management – help to manage customer interactions and queries
- Optimisation – we work with you help to drive traffic and advocacy, maximise SEO benefits and integrate the facebook activity with
other on– and offline channels
Case Studies: Tesco | Optical Express
More and more B2B brands are now enjoying the benefits of an effective social strategy. We can help to set relevant KPIs, run bespoke strategy
and training workshops, and help to design and execute relevant activities in social channels. For example:-
- Set up, manage and refine official brand presences on relevant platforms eg LinkedIn
- Develop and manage Groups, either closed or open, to boost reach and drive engagement
- Design and manage a relevant content plan to achieve your specific objectives eg app creation
- Integrate your social strategy with other marketing activities and other relevant business divisions eg Customer Services and HR for recruitment
- Train your team to take on more of the ongoing tasks (see Training Workshop)
The ultimate aim of all social strategies is to drive positive advocacy from relevant audiences. Our Outreach team uses the latest technology
to identify relevant influencers across the world. We then:-
- Research their sensibilities and relevance on a one-to-one basis
- Refine the long-list into a short-list based on reach and relevance
- Suggest and deliver relevant content, in tune with the wider social content plan
- Track results and refine strategy appropriately for future campaigns
Case Study: Tayto
Social monitoring tools are ubiquitous. They deliver stats galore, but very few add relevant value.
Our proprietary Social Media Reputation (SMR) service provides comprehensive tracking from 29,000 social spaces via
Alterian SM2, but it also delivers:-
- a benchmark popularity score, out of 100, using a credible metric which equates reach against customer satisfaction.
Scores are also provided for your designated competitors.
- customised online dashboard which tracks the stats that matter to you in real time
- daily alerts from our Research & Insight team, to highlight opportunities or highlight possible threats so remedial action can be taken
- human validation of sentiment: the best automated sentiment systems are only 60% accurate. Our experts check a representative sample
of the sentiment around your brand, focusing on comments from key influencers, to boost this accuracy up to approximately 80%
- regular analysis report – usually once a month, the report is uploaded to the app. This identifies the current
trends around your brand, highlights learnings from your competitors, spotlights sample representative comments, showcases relevant
key influencers and provides a prioritised series of recommendations aligned with your wider marketing activities.
More details of our SMR service, and access to our league tables, including the Top 50 Brands in Social Media, as featured in New Media Age,
is available at mysocialmediareputation.com.
Usually once every quarter, we conduct a strategy review to plot progress against KPIs. Key learnings from the SMR reports are discussed
with stakeholders and the strategy is refined accordingly.
Case Studies: Coller Insitutue of Private
Equity | SQA
The critical component of all social strategies is a content plan. We will work with you to adapt existing content for social audiences and,
where necessary, design and build compelling content for your key audiences. This typically encompasses the design and build of:-
- Official social presences
- Community sites
- Video
- Games, including social games integrated into Facebook
- Quizzes
- Competitions
- Apps
Case Study: Pearson |
Ladbrokes |
eircom Facebook App |
Horrible Histories World
The world does not (entirely) revolve around Facebook. Many brands are designing their own community presences, where they have full
control over data, design, content and management of consumer conversations.
Integration with Facebook or Twitter is important, of course, but our community sites are tending to replace more and more traditional
websites, as the appetite for consumer engagement, comment and interaction grows.
Our specialist focus means we are able to suggest the most relevant and cost-effective strategies for designing and building a community
presence to suit your needs.
Case Study: eircom SportsHub