Why you need a social media strategy, not a Facebook strategy.
We have a Facebook page for our business, surely that’s enough?
For many companies, their very first venture into
social media is to create a Facebook page, upload
the company logo, post pictures of the office and
encourage staff (by means of a three-line-whip) to
‘like’ them. Three status updates and an office
party-load of photos later, the page has run out of
content, been ‘unliked’ by a third of its employees
and no-one’s quite sure what to do with it. The same
principle holds with the company’s Twitter feed,
although this is a bit more active; it seems to take
up all the time of the intern running it, but no-one’s
sure what impact it’s having on marketing or sales
objectives.
All sound too familiar? We’ve compiled a list of what else you should be doing for your brand in social media.
