Yomego - The Social Media Agency

Social Media Reputation (SMR) Service

There are many tools to track a brand’s profile across social media channels. They give you graphs galore and stats aplenty but they don’t tend to tell you anything.

Our SMR service sources key information from up 29,000 sources attributes an SMR score (out of 100) in context with your sector and competitors and presents customised outputs in tune with your marketing strategy.

Then – and here’s the best bit – our specialist team analyses the data and provides insight and practical recommendations to boost reach and improve satisfaction levels around your brand. We can even alert you immediately if your score takes a sudden dip and highlight its source.

Story behind the scores

Reach

Defined by the relative ubiquity of mentions around your brand in social media channels, compared to others in your sector.

Recency

Reach this month, relative to reach in previous six months. A score above 50 and reach has improved in recent weeks.

Satisfaction

An aggregated sentiment score taken from results returned by automated language recognition software* (up to 16 languages). >50 and the number of positive comments outweigh negative ones.

Recency

As above, this gauges positivity / negativity over the last month. Above 50 and satisfaction is improving.

The overall SMR score provides a snapshot of brand performance and our reports then highlight tactics to build awareness, boost loyalty, promote advocacy, drive incremental sales – and improve your score.

Our automated sentiment data is taken from Alterian’s SM2 service, and verified by our internal Research & Insight team who refine the search parameters over time and make adjustments for use of slang and sarcasm.

The SMR reports, usually provided monthly, report against agreed KPIs and showcase opportunities to extend reach, improve sentiment and therefore boost a brand’s SMR score.

For a FREE demo of the service, please contact Joe Hughes now or call 0141 582 0600.