Social media ROI and how it CAN be measured
Even the biggest brands are feeling the squeeze...
...and the pressure's on to produce demonstrable return on investment (ROI) for every marketing dollar spent. This guide is designed to
help you answer the ROI question. Not by coming up with a complicated algorithm, or an expensive research report, or a wrap-your-head-in-a-hot
-towel graph, but by working out what you wanted to achieve in the first place.
