Durex
Yomego worked with Durex to define its social strategy from a standing start.
Input from all relevant business divisions was encouraged to make it a collaborative and inclusive process. One of the
requirements was to bring internal teams up to speed with the social media landscape; its potential and possible pitfalls.
The content of the training sessions was tailored carefully for each audience, with feedback and suggestions used to
help to refine the brand’s ongoing social strategy. The courses encompassed prevailing best practice and provided
practical guides for how social media tactics and procedures can help different departments, from Customer Services to HR.
Waseem Haq, Head of Digital Marketing, Durex, says:
Our challenge was to communicate the potential that social channels present in a marketing context. Social tactics can be easy
to get wrong and Yomego’s expert team helped to support the Digital Marketing team in exciting the organisation to the opportunities
and providing a sound practical guide for teams with widely differing experience.