Scholl
Scholl was keen to engage with consumers in social channels to answer queries, build awareness and unite a
community around a relevant, ‘ownable’ theme.
A series of workshops garnered opinion from key stakeholders and made the creation of a social strategy a collaborative and
inclusive process, inviting input from local territories.
Yomego managed the entire process, highlighting relevant consumer comment on different platforms and providing case studies
from relevant brands inside and outside of the personal healthcare sector. Yomego and Scholl worked together to identify monitoring
requirements and agree KPIs that were aligned with wider measures of marketing effectiveness.
The strategy workshop highlighted internal training needs (see Training Workshop) and led
to the creation of a toolkit which Scholl’s marketing teams around the world could use when implementing localized campaigns.
After the session, Yomego prepared a strategy document providing a prioritised road map of activities, with internal and
external responsibilities clearly defined.
Helen Rapp, Digital Experience Manager, Scholl (now a Reckitt Benckiser brand), says:
Yomego’s specialist expertise shone through. Social media is changing fast so we wanted to make sure we had a global strategy
but with the flexibility for our local marketing teams. Yomego’s understanding of best practice, trends and technology
helped to change our internal perception of social and its potential.