London Business School
The Coller Institute of Private Equity is a division of the London Business School. Having planned, designed and built the
Institute’s website, we used our exclusive SMR service to analyse relevant
opinions and comments in social spaces, track trends and provide recommendations to help boost reach and drive engagement.
The SMR service also provides an SMR score - a popularity benchmark, out of 100, which aggregates ‘reach’ and
‘customer satisfaction’. Over time, this is a useful way to track progress, especially as comparative scores are
also provided for named competitors.
SMR clients have access to a customisable online dashboard which tracks the stats in real time. Daily alerts highlight
opportunities or flag possible threats so remedial action can be taken.
A representative sample of the automated sentiment data is validated by our human team and once a month, an SMR report
is uploaded which identifies current trends, highlights representative comments and shares learnings from competitors. It
also spotlights key influencers and provides a prioritised series of recommendations aligned with the client’s wider
marketing activities.
Twice a year, the SMR scores for the world’s biggest brands
are calculated and every fortnight, SMR scores for a different industry sector are revealed on the New Media Age website.
Hans Holmen, Executive Director, Coller Institute of Private Equity, LBS, says:
The SMR service is a useful tool to track performance of our social media pages against our competitors and identify areas of improvement.