Optical Express
Optical Express wanted to drive traffic to its new Facebook page.
The client wanted to challenge the Facebook audience to come up with the new name for its range of spectacles aimed at 14-16 year-olds.
The winner would receive an iPad2 and have the range promoted under their name in 180 stores nationwide.
From a standing start, the campaign generated hundreds of suggestions within 48 hours. Yomego’s carefully targeted blogger
outreach campaign helped develop momentum and boosted traffic to the page.
The winning name – StreetSeen - was revealed first on Facebook.
Gill Smith, Group Account Director, Yomego, says:
It’s important to integrate social campaigns with wider marketing activity. The Optical Express activity was promoted
in-store and we worked closely with the client’s Marketing and PR teams to launch the campaign and manage interactions.