Ladbrokes
"Bienvenido al mundial de toques!" was the word on the street in Barcelona. In Barnsley, it was,
‘Welcome to Ladbrokes World Cup Keepy-Uppy game!’
To help drive betting interest on Ladbrokes.com, we designed and built a simple, but eminently addictive, football game for
the client’s teams in the Spain and the UK. The game was equipped with all the social tools to encourage players to seed
it to social media sites and invite friends to play along.
In the first week, with limited marketing support, the English-language version of the game received 20,000 plays, with an
average dwell time of six and a half minutes.
Peter Rostron, Commercial Development Manager, Ladbrokes, says:
The key with this game was its accessibility – easy to understand, easy to play and easy to share. Its design
and mechanic is cleverly themed around events in South Africa – even down to the sound effects. The leaderboard appeals
to the competitive nature of the average football fan, whether they’re here or in Spain.