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Do people actually read the articles that they share? This piece takes a look at our dwindling attention spans and how some companies are attempting to keep people engaged.

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    A look into Greggs, Google Bombing and Brand Management

    Greggs’ social media team had a pretty tough day of it yesterday. The popular high street baker appeared at first glance to have fallen victim to a high-profile ‘Google Bomb’, resulting in a mock version of their logo appearing in Google’s search results in the Knowledge Graph sidebar. How and why did this happen, and was this really the result of a deliberate ‘bombing’?

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    To Snap or not to Snap- Should your brand be on Snapchat?

    Despite the recent surge of similar disappearing messaging apps, most memorably Slingshot, none has yet come close to the success of the original, Snapchat. Though Snapchat like to keep schtum on their exact number of monthly active users, the last record in April 2014 put the platform at 70 million monthly active users. Based on the velocity of its growth in recent months, data crunchers estimate that Snapchat is gaining around 10 million new users per month, and growing faster than Twitter.