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The Social Network Of Things

You can’t go online without being exposed to (ahem, bombarded with) an acquaintance’s latest gloat-worthy stories or your favourite brands’ PR wizardry to offset their CEO’s recent slip up. Everyone is connected and talking to you. Everyone is connected, but not everything.

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    Overtaking the Kardashians: The rise of the digital media celebrity

    Ordinary teens are becoming famous. They post videos doing ordinary things like walking on YouTube or Vine and get thousands of likes. To make matters worse, some earn twice my yearly salary from YouTube advertising in one month. As you’d expect, this has led to much hype in the media. And now, Hollywood, brands and music scouts are investing in teen, digital media celebrities. But why is this happening, and what does it mean?