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    Do people actually read the articles that they share? This piece takes a look at our dwindling attention spans and how some companies are attempting to keep people engaged.

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    A look into Greggs, Google Bombing and Brand Management

    Greggs’ social media team had a pretty tough day of it yesterday. The popular high street baker appeared at first glance to have fallen victim to a high-profile ‘Google Bomb’, resulting in a mock version of their logo appearing in Google’s search results in the Knowledge Graph sidebar. How and why did this happen, and was this really the result of a deliberate ‘bombing’?