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Why is Tracking Owned and Earned Media Important?

‘Owned vs. earned’. Chances are, if you’ve ever spent any time reading about marketing or PR, you have heard this phrase bandied about; it’s not a new concept, but one that is increasingly being applied to digital media strategies.

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    The Community Management Sandwich

    Managing a community is the same as making a sandwich: there must be a strong foundation, fresh content and the employment of meticulous attention to detail to ensure everything is just right.

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    We're all Squares Here

    Foursqaure’s prognosis was not looking good at the beginning of 2013. Dire predictions such as “Foursquare will fail by the end of 2013” to the even less healthy “Foursquare - 12 Months to Live?” suggested that the geo-location app’s life expectancy was dramatically dwindling. So how long do we have to check-in before Foursqaure checks out?