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    Periscope Vs Meerkat – Who will win the battle of the live streaming apps?

    Last month saw the launch of two new apps which have the potential to take the social media world by storm. Both allow users to stream live video in real-time from mobile devices. Currently only available on iOS but coming soon to other operating platforms, both have been a big hit but which one is likely to prevail in the medium term? Or could both have a role to play in the future?

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    Is measurability getting in the way?

    Strange question, I know, but it’s one that has bugged me for quite a while now. As a client services director I get access to numerous clients and prospective clients marketing departments and a theme persists throughout them all. The need to measure. Not just the need to measure the basics but the need to measure pretty much everything. Given the increased ability to gather stats on each campaign that is run online marketing teams are being given access to stats that they never dreamt of previously, and I have notice this has resulted in 2 distinct negative behaviours.